• by Larissa Faw , June 7, 2020

Perdue Farms is showcasing resilience as part of the chicken brand’s “Keep Cookin’” campaign.

The creative, developed with The Via Agency, was conceptualized and shot in just three weeks and shows the everyday realities of families cooking meals and enjoying the messiness of life.

Via was able to bring this together by capturing everything remotely and hiring photography directors for each scene while working with the director and creative team over Zoom.