MTV Streams 50 Cent Exclusive

MTV Overdrive and VH1's Vspot secured exclusive rights to stream the final concert of rapper 50 Cent's European tour on Sunday night. Jason Hirschhorn, senior vice president of digital music and media at MTV, said he jumped at the chance to enliven MTV's broadband offerings, when representatives from Paramount Pictures and Interscope Records approached him about the deal.

"We're always looking for ways to enhance our broadband networks--and, of course, we'd do anything for 50," said Hirschhorn.

The video--which also includes previews of the musician's original soundtrack, interviews with him about the film, and exclusive backstage footage from his new movie "Get Rich or Die Tryin'"--will be available free and on-demand for the next 30 days.

Paramount Pictures--a division of Viacom along with MTV--expect to premiere "Get Rich or Die Tryin'" on November 9, a day after G Unit/Interscope Records releases the soundtrack.

MTV debuted Overdrive at the end of April to establish on online destination that might one day compete with AOL and Yahoo! The "channel" is built around six main channels: The Lineup, where MTV can display its choicest offerings; News; Music; On TV; and Movies, which offers a list of movie trailers.



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