• by Larissa Faw , June 15, 2020

Las Vegas is generating awareness for the city’s post-pandemic reopening with a visually simple ad that features the iconic Strip powering back up after its shutdown.

The creative, developed with R&R Partners, opens with a darkened Strip before a man physically pulls a lever to restart electricity throughout the city, including the array of neon signs, water fountains and hotels along the world famous strip.

The wordless 30-second spot ends with the neon-colored words, Now Open.