Around the Net

Media Buyers Eye NBC Make Goods

Media buyers are mouthing the dreaded words "make goods." Pundits are circling TV Group President Jeff Zucker's head. Critics are carping about Martha Stewart. Welcome to NBC's new fall season, one in which the former prime-time powerhouse finds itself in the dreary cellar most recently occupied by ABC -- which is itself enjoying a turnaround that proves how fine the line is between success and failure for the big broadcast networks.

Read the whole story at Adage.com, October 18, 2005 »

Next story loading loading..