Google now will allow companies to run Smart campaigns advertising directly from the app, making the process to create advertisements faster and easier. Many times the first ad can be created in just 15 minutes.
In-app signup is available in the U.S., Canada, Australia, the United Kingdom, Italy, France, Spain, the Netherlands, and Japan, with more countries to follow.
Google recently expanded its Smart campaigns to 150 countries. Businesses also can use Google Ads Smart campaigns to display a Google Maps pin with the company’s business category logo, highlighting specific services offered.
“Every month, over 1 billion people use Google Maps to see what’s around them, search for businesses, and find directions,” Kim Spalding, director of product management for Smart campaigns, wrote in a post.
Promoted pins on Google Maps aims to help businesses stand out by displaying a prominent, square-shaped Google Maps pin. Businesses also can highlight specific services such as pickup and delivery.
Through September 2020, businesses won’t pay for any clicks, calls or sales from Promoted pins.
Google began rolling out Promoted pins to Smart campaign advertisers with a Google My Business profile, and this will be available to all those who are eligible in the coming weeks.
Reporting has become more accessible — with a quick search, marketers can view the status of their Smart campaigns, get performance metrics, and see how ads look to potential customers. This feature will be available to all Smart campaign advertisers in the coming weeks.
Businesses also now have more control over keywords that help them reach potential customers on Google Search.
With keyword themes, formerly “products and services,” marketers can tell Google through the platform the business offers and Google will show the ad to potential customers searching for related phrases. There is an option to modify or remove the keyword themes at any time.