McDonald’s will spend $200 million on marketing through incremental marketing contributions nationwide and in international markets. The company didn’t elaborate on what the messaging
would look like, “but it will come with a new CMO at the controls,” points out QSR
. “Alistair Macrow, former marketing chief of internationally operated markets, was
promoted to global CMO last week.” Upcoming menu innovations are planned, from a possible chicken launch to reinvigorated breakfast.
Read the whole story at QSR magazine »