Although total Presidential campaign advertising dipped a bit in the most current week, media spending will ramp up as the Joe Biden Presidential campaign plans to place $15 million in traditional TV spending in the weeks to come.
The Biden campaign had been off the TV airwaves and other traditional media since March -- only buying digital media plans.
Now it looks to place $15 million in six key battleground states -- Pennsylvania, Wisconsin, Michigan, North Carolina, Florida, and Arizona -- all won by President Trump in 2016.
For the week of June 13 through June 19, Presidential election spending was $10.7 million versus the previous week, when it was $11.6 million. according to Advertising Analytics.
At the same time, overall U.S. political advertising climbed to $41.8 million across 711 elections versus $35.5 million for 743 elections.
Looking at future media deals, for June 19 through June 23, Advertising Analytics says the Biden campaign placed $1.9 million on traditional media -- broadcasting, satellite, and radio. The Trump campaign placed $3.7 million in media deals for the period from June 19 through June 26 on cable TV.
Among other Presidential-related advertising campaigns for the week, The Democratic National Committee has placed $109,000 on cable TV in Washington, D.C., and The Lincoln Project placed $42,000 in Tulsa, Oklahoma.On the digital front, the Trump campaign for June 7 through June 13 had a $3.4 million spend on Facebook and Google, while The Biden campaign came in at $2.8 million.