As the tourism industry seeks to restart integrated marketing agency MMGY is partnering with travel platforms Expedia Group Media Solutions, Sojern and ADARA to create a unifying campaign to encourage Americans to take a domestic leisure trip this summer.
The “Where Can Travel Take You” campaign — running in June and July — is delivered through targeted media where consumers are currently spending increased time, including connected TV, video and social media.
All media seeks to drive consumers to a landing page on Expedia, www.traveltakesus.com.
"With fewer people traveling this summer and fall and many choosing to stay closer to home, we needed to bring together the right partners to make this program successful for our destination partners," said Jessica Schultz, senior vice president of media strategy at MMGY.
The campaign, she added utilizes data and targeting capabilities “to find consumers in the right markets with a high affinity for travel and, more importantly, the intent to travel."