Global Ad Consensus Goes South On GroupM's -11.8% Update
- by Joe Mandese @mp_joemandese, June 23, 2020
The ad industry consensus for the global ad economy has moved firmly into negative territory, based on GroupM's update today.
GroupM now forecasts the world's ad economy will decline 11.8% in 2020, bringing the current consensus of the Big 4 ad agency holding company forecasting units down to -2.7% …
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