• by Melynda Fuller , June 23, 2020

Personal finance website Kiplinger.comrelaunched its website with a mobile-first approach.

The brand based its new look on the change in usage and traffic patterns it's seen across its digital property, with the majority of its visitors coming to the site from cell phones and mobile devices.

“Our goal was to make sure the new Kiplinger.com reflects much more than just a cosmetic makeover. We effectively started with a blank sheet of paper and made the new site clearer, more attractive, and easier to get around,” Robert Long, general manager of Kiplinger.com, stated.

“Readers will find lots of technical improvements, but more important, we’ve added even more content to help our readers navigate the complex world of personal finance with confidence and ease,” he noted.

The site, which first launched in 1996, was designed with clean light pages resulting in faster load times and easier navigation. Launched today, Kiplinger.com claims more than 6 million unique visits per month, with 30 million page views.

Last June, the title beefed up its print subscriber number after acquiring a portion of Money magazine’s direct-to-publisher subscription file.

The Kiplinger Washington Editors, Inc. was purchased by Dennis Publishing in February of 2019 and publishes weekly business and economic forecasting periodical The Kiplinger Letter, monthly magazine Kiplinger’s Personal Finance and podcast “Your Money’s Worth.”

The brand reports a total paid circulation of more than 850,000.