Net 'Negative' Marketer Sentiment Drops By More Than Half In Next 6 Months

Marketers are still feeling negative about their overall business environment, but they are slightly more optimistic that conditions will improve in the near future.

Asked to rate their sentiment currently vs. in the next six months, a World Federation of Advertisers COVID-19 tracking study found their net negative sentiment declined …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications