WW, which rebranded from Weight Watchers in 2018, has consolidated much of its media account in North America with WPP.
WW, which bills itself as an international wellness company spanning nutrition, activity, mindset, hydration and sleep, spent about $73 million on measured media in the U.S. last year according to Kantar.
WPP’s integrated team will be led by Mindshare and draw upon resources across the holding company. Neo and Wunderman Thompson are key contributors.
“WW is driving a new global agenda for health and wellness,” stated Mark Read, CEO, WPP. “Our team draws on the full range of WPP’s capabilities in communications, experience, commerce and technology, and will help amplify WW’s vision for weight loss and wellness by serving their communities in new ways and supporting the transformation of their business.”
The client issued a statement: "WW has designed a custom solution to deliver a dynamic media approach from brand through demand, supported by superior talent across a select set of agency partners. As part of a broader "Team WW" structure for North America, WW has tasked WPP with upstream strategy and media planning and buying, working hand-in-hand with Decoded Advertising, which has expanded its performance media and creative responsibilities.
The award came after review managed by MediaLink.
This story has been updated with a statement from WW.