Ecolab Taps WPP To Promote Its Sanitization Services As U.S. Reopens

Ecolab, a global leader in sanitization and disinfection services for leading multinational companies in the food, healthcare, hospitality and industrial sectors, has hired a team of WPP agencies to promote its offerings as the country emerges from lockdown to post-pandemic “normalcy.”

The WPP team working for Ecolab comprises Grey, Hill+Knowlton Strategies, Landor and Wavemaker.

Ecolab recently launched the Ecolab Science Certified Program, which combines advanced chemistry with new public health training and audit verification. The campaign to support this launch, delivered by WPP, is designed to demonstrate to consumers that businesses sanitized by Ecolab will be as safe as possible and will ensure that its clients’ brands stand out as holding a higher standard of cleanliness for food safety and public health.

Doug Baker, Chairman & CEO, Ecolab stated: “Ecolab’s science-backed solutions, tailored by industry and location, are needed now more than ever, and WPP is perfectly equipped to help us get the word out.”

 

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