• Variety, Thursday, June 25, 2020 9:54 AM

After finding ad blocklists including terms like “Black Lives Matter,” and “George Floyd,” Vice Media Group is asking advertisers to review “brand safe” keywords, Variety reports. “In a recent internal analysis, Vice Media Group discovered that content related to the death of George Floyd and resulting protests was monetized at a rate 57% lower than other news content,” it writes. That … is the result of brands and agencies specifically blocking their ads from being next to ‘quality journalism’ about these issues.”

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