Yellow Pages Association Upgrades Ad Platform

  • October 19, 2005
The Yellow Pages Association Monday released a number of upgrades to its IRIS Online system, which allows users to access advertising information for nearly 8,000 Yellow Pages directories, including enhanced mapping capabilities and a new direct marketing option. The new direct marketing module allows users of IRIS Online to place direct mail, inserts, and product samples with the delivery of print Yellow Pages directories from the interface of IRIS Online.

--Shankar Gupta

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