SaaS automation provider Banzai has debuted a product to help partner marketing teams promote webinars and events.
The new offering, Banzai Reach for Partners, makes the services in Banzai Reach available to partner marketers, a group that has been “wildly under-served by marketing automation vendors, especially in the webinar and events category,” states Banzai CEO Joe Davy.
Davy notes that over 90% of Banzai’s clients have a partner marketing team.
According to Bonzai, the new services do the following:
Partner marketers also get access to such Banzai Reach features as registration pages, the Banzai Community, through which firms can publish their webinars and events, and multi-channel invitations.
Users seem to approve. Michael Nordstrom, director, Americas Partner Marketing for ServiceNow, says the product extends the reach of the webinar programs the company's partners are running "to help them develop opportunities and build a pipeline.”