• by Steve McClellan  @mp_mcclellan, June 25, 2020

Edelman Financial Engines is out with a new brand campaign from San Francisco-based agency Cutwater focused on how the pandemic has impacted the economy and personal investments.

The agency said its research found that consumers are hungry for insights and advice that address the impact the pandemic is having on their lives and finances. 

The ads feature the brand’s founder Ric Edelman, a personal finance writer who is also the host of a weekly personal finance talk radio show.

The campaign consists of spots using recordings from the radio show that offer advice on a number of topics including financial planning, diversification and loans. Ads appear on TV, online video, banners and social media.

Sample the work here.