• by Richard Whitman , Columnist, July 10, 2020

SAS has selected McCann Worldgroup as its global brand agency partner after a review. It's the first time client has tapped one agency for the global assignment.

The Interpublic agency network will work with the analytics, AI and software firm in developing a brand platform to “reintroduce the world” to SAS. 

“For more than 40 years, we have let the power of our analytics and AI solutions speak for themselves through the incredible work of our customers around the world,” stated Jennifer Chase, senior vice president and head of marketing at SAS. “I am excited to work with McCann who quickly understood the essence of our brand and who will help us connect with a larger global audience in meaningful creative ways.” 

The assignment for McCann and CRM specialist MRM will include the development of a global campaign highlighting the company’s ability to help organizations in their digital transformations through innovative analytics software and services.