ANA Study Finds Content Marketing Growing, Shifting From In-House To External Shops
- by Joe Mandese @mp_joemandese, July 15, 2020
While the role of advertising agencies remains in question for various forms of advertising and media, content marketing appears to be heading favorably in the direction of conventional ad agencies, including media services shops. At least that was the finding of a survey conducted by the Association of National Advertisers …
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