AlmondNet Secures Patent For Contextual Technology

  • October 21, 2005
Contextual ad network AlmondNet--which offers a "post-search" technology that allows marketers to target consumers based on search activity after leaving search engines' sites--said Wednesday it has been granted a second patent, which covers how publishers and other owners of online user profiles can earn revenue from ads targeted based on those profiles. For example, a consumer who searches for car insurance information might then see an ad from an insurance provider when reading sports news, weather, or any other content--for up to 30 days following their initial search. Post-search ads do not utilize personally identifiable information, and every ad allows consumers to opt-out. The company has been marketing the technology for several months, founder and CEO Roy Shkedi said.

--Gavin O'Malley

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