• by Larissa Faw , July 20, 2020

Lamar Advertising has been selected as the exclusive out of home advertising provider for the new Allegiant Stadium, home of the NFL’s Las Vegas Raiders. Due to open for the start of the 2020 football season, Allegiant Stadium will also serve as the home to the University of Nevada-Las Vegas Rebels football team.

The new stadium will have a seating capacity in excess of 65,000 and will serve as a major concert and entertainment venue in Las Vegas.

Lamar will deploy nine off-premise digital billboard displays for general advertising, as well as a large on-premise, full-motion digital marquee unit for exclusive use by Allegiant Stadium and the Raiders.