Netflix Improves Q2 Share Of Streaming Views

Eleven of the 20 most-watched streaming shows on big premium streaming platforms in the second quarter were on Netflix, according to Reelgood, a discovery/guide platform for streaming TV content.

Netflix also commands the greatest overall platform share among the top five subscription video on demand platforms: 31.5%. Amazon Prime Video is at 24.7%; Hulu, 18.6%; Disney+, 6.1% and HBO Max (including HBO Now), 5.2%.

Overall results come from “initiated” streams by over 2 million Reelgood platform  U.S. users.

Reelgood says in the second quarter, the top streaming TV show was the animated “Rick and Morty,” which airs on Hulu, HBO Max and other streamers. It posted a 9.7% share of “initiated” streams among top 20 shows.

After “Rick & Morty” comes three Netflix shows: “Ozark” (7.7% share), “Money Heist” (6.9%) and “Dark” (6.5%).



In fifth, sixth and seventh place, respectively, are “Killing Eve” 6.1% (Hulu and on multiple streamers), Amazon Prime Video’s “Upload” (5.2%) and Hulu’s “What We Do In The Shadows” (5.1%).

Reelgood notes Netflix's share grew in the second quarter from the first. It was at 31.2% back then. Amazon lost ground; it was at 28.4% in the first three months of the year. Hulu was virtually even, at 18.8%. Disney+ virtually remained the same, at a 6.2% share.

HBO Max, launched in late May, grew to a 5.2% share from a 2.0% share in the first quarter at HBO Now.

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