Woody Creek Distillers is leveraging its celebrity connections with a music video featuring actor William H Macy.
The video, titled “Why I Put My Pants On” — written by Willie Creeks — shows Macy playing Creeks as he croons a tale to recognize those stepping up during the COVID-19 pandemic. The film was shot on an iPhone by Creeks in the same town as the Woody Creek Distillery, Woody Creek, Colorado.
StrawberryFrog serves as the agency partner.
The video appears across social media and various Internet channels, supported with paid online media. Instead of doing a traditional campaign, StrawberryFrog is currently making a full album by Creeks to be then played by Macy.