ClickDimensions and InsideView are partnering on a service that they say will help Microsoft Dyanmics users build a better prospect pipeline, while providing existing customers with more relevant content.
The two firms plan to launch a product suite of data cleansing and enrichment tools over the next few months.
The goal, in part, is to help B2B businesses “replace revenue from customers that have pulled back or gone out of business,” states Mike Dickerson, CEO of ClickDimensions.
Dickerson adds that “buyers expect the same level of personalization and relevance from B2B interactions as B2C, and that requires complete and accurate data.”
The firms also say they will clean, enrich, and manage Microsoft Dynamics 365 company and contact data.