Business of Fashion reported the news of Hearst’s O Magazine’s new direction over the weekend. Today, The Wrap reported the magazine’s print edition will change; it may not end entirely.
A statement from the magazine’s publisher read: “The print frequency beyond the December 2020 issue is being evaluated, with more details to come. This is a natural next step for the brand, which has grown to an online audience of 8 million, extending its voice and vision with video and social content. We will continue to invest in this platform as the brand grows and evolves into one that is more digitally-centric.”
Statements published by Business of Fashion mentioned “embark[ing] on this next chapter” and “reimagin[ing] the future.”
OprahMag.com, the brand’s website, which hosts magazine content in addition to digital extras, launched in 2018. Arianna Davis was named digital director and has continued to grow its presence online since.
O Magazine senior vice president, publisher and CRO Jayne Jamison announced her retirement at the brand’s 20th anniversary.