Around the Net

Coke To Cut Brands From Portfolio

Coca-Cola is geting rid of so-called “zombie” brands in its portfolio, including Odwalla. The aim is to focus on more successful brands and smaller names with potential. “According to James Quincey, chief executive of Coca-Cola, many of the company’s 400 ‘master brands’ are in just one country, accounting for just 2% of total revenue,” according to MarketWatch. “At the beginning of the pandemic, Quincey said the company decided to ‘ruthlessly prioritize’ core brands, which would also aid the supply chain.”

Read the whole story at MarketWatch »

Next story loading loading..