Google has introduced a new tool that offers advertisers suggested keywords. Dubbed "Keyword Tool," it suggests terms related to those that have been supplied by the advertiser. Google also takes into
account past performance in the AdWords system, price, and popularity. The product can also suggest keywords based on terms that appear on a page's URL. Another feature of Keyword Tool is that it
estimates the position of an ad, average cost-per-click, and search volume on given keywords.