MediaMath has hired 28-year Nielsen veteran Eleni Nicholas as chief client officer, a new position at the DSP.
In her new role, Nicholas will be responsible for leading all of MediaMath’s client-facing teams to help clients improve the return on their digital marketing investments. She will report to MediaMath President Konrad Gerszke.
Nicholas most recently served as global leader of the business unit responsible for Nielsen's relationships with its 35 largest global CPG clients. Her previous roles included launching new vertical practice areas of Nielsen Europe, and serving as global client business partner for Unilever.
MediaMath also announced a new board member — Allie Kline, former CMO of Verizon Media — and named Guillermo Abud senior vice president of business development for Latin America and US Multicultural.