AAM June 2020 Report: 'Afar,' 'Family Handyman,' 'Atlantic' Grow Audience

The Alliance for Audited Media today released its quarterly report comparing magazine audiences across platforms from June 2019 to June 2020.

Travel magazine Afar grew its audiences across platforms by 56% year-over-year. It was the publication with the largest increase in audiences included in the report.

The Magazine Media 360° report includes data from nearly 100 magazines; it looks at print and digital editions, web, mobile web and video audiences.

Family Handyman (44%), The Atlantic (43%) and Veranda (34%) were also some of the magazines that had the most gains in audiences from June 2019 to June 2020, according to the report.



People (87.6 million), Allrecipes (62.5 million) and WebMD Magazine (55.3 million) had the largest brand audiences across platforms in June 2020.

The total audience on all platforms across the magazine brands was up 9% year-over-year in June 2020.

Video audiences grew by nearly 22%.

Mobile web audiences went up 19% year-over-year. Web (desktop/laptop) audiences grew nearly 14%. 

Print and digital audiences, which include those that consume electronic issues of a publication, such as an ereader or app, were down by 2%.

The magazine audience report was previously released monthly by trade organization MPA—The Association of Magazine Media. The report is now released quarterly — in February, May, August and November — and includes data on the prior month.

The Alliance for Audited Media is a nonprofit media auditing firm.

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