Tribune Licenses WaPo's Ad Tech, More Tribune Newsrooms Shutter

Tribune Publishing will license The Washington Post’s revenue platform Zeus Technology to optimize ad performance and delivery.

Tribune migrated to WaPo's Arc Publishing platform in 2017. Now, the publisher will leverage Zeus’s programmatic tech stack and rendering engine.

“It’s critically important that local publishers have the tools they need to own their revenue strategy and position themselves for sustainable growth in this market while collaborating together,” stated Jarrod Dicker, vice president of commercial technology at WaPo and general manager of Zeus. 

Zeus powers nearly 70 sites in the U.S., including McClatchy, Dallas Morning News and the Seattle Times.

Separately, Tribune Publishing announced yesterday it will permanently close the newsrooms of New York's Daily News, Annapolis, Maryland's Capital Gazette and Carroll County Times, the Orlando Sentinel in Florida and The Morning Call in Allentown, Pennsylvania.



Staffers will work remotely until at least January 2021.

The Orlando Sentinel has been based out of its downtown office for nearly 70 years, and The Morning Call has been in its offices for a century.

There are currently no plans in place for a future physical office for newspapers like the Daily News.

A spokesperson from Tribune Publishing told The New York Times the company will reconsider a need for physical offices as the pandemic progresses.

Tribune Publishing isn’t the only media company to shut down its offices.

Seven McClatchy newsrooms are moving from their buildings in California, Miami, Washington D.C., Charlotte, N.C. and South Carolina, according to Poynter. The company says this will allow it to focus resources on saving jobs and delivering local journalism for the communities it serves.

Advance Publications’ Staten Island Advance is also selling its building, per Poynter. Advance is the parent company of Conde Nast.

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