Fake Meat Brand Incogmeato Asks, 'Afraid You Might Like It?'

Kellogg’s MorningStar Farms' plant-based meat offering Incogmeato is introducing its first TV spot by asking viewers, “Afraid you might like it?” The “This Burger Won’t Bite” creative, developed with Weber Shandwick, features a juicy burger with a voiceover describing its similarities to meat products. The campaign includes TV, online video, social and PR activations.

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