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Geo-Targeted RSS Ads Surprise Advertisers

Google has quietly been running geo-targeted contextual ads in RSS feeds for several months, but many advertisers, agencies, and analysts contacted by ClickZ were surprised to learn about the placements. AdWords documentation online doesn't specifically mention ads being distributed to feeds, other than a reference to ads showing up on content sites and "products."

Read the whole story at ClickZ, October 25, 2005 »

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