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KFC Pauses 'Finger Lickin' Good' Slogan

KFC is suspending use of "It's Finger Lickin' Good" in its advertising after 64 years. Because of the COVID-19 pandemic, which has upended businesses and lives around the globe, use of the slogan "doesn't feel quite right,” the company said in a statement. "We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment," said Catherine Tan-Gillespie, KFC global CMO. The chain said it will bring the slogan back "when the time is right.”

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