DNC Wins First Night Of Convention Ratings, But Has Greater Rate Of Erosion From 2016

Ratings for the first night of the Republican National Convention trailed the first night of the Democratic National Convention by 14%, according to estimates for the common television network coverage, but the DNC had a greater falloff than the RNC from the first night of their 2016 convention ratings.

While the fall-off was not unanticipated given the fact that both conventions were mostly "virtual" this year, and featured some canned speeches and other content vs. live, impromptu delivery, the DNC's first night delivered 19.8 million viewers two years and older, versus 17.0 million for the first night of the RNC.

But audiences for the DNC's opening night were down 34% from the first night of its 2016 convention, versus only a 26% drop for the first night of the RNC this year vs. 2016.

The biggest audiences historically go to the fourth and final night of the conventions, and this year the DNC's last night delivered 24.6 million viewers, down 17% from the fourth night of 2016's DNC convention coverage.



3 comments about "DNC Wins First Night Of Convention Ratings, But Has Greater Rate Of Erosion From 2016".
Check to receive email when comments are posted.
  1. Ed Papazian from Media Dynamics Inc, August 26, 2020 at 10:28 a.m.

    Joe, I wonder what the "total audience" of each convention's first night was taking into account those who may have sampled some of the content but then tuned out? I'm surprised that Nielsen isn't releasing such stats as average commercal minute ratings tell only part of the story.

  2. Kevin Lee from Didit / eMarketing Association / Giving Forward, August 26, 2020 at 10:43 a.m.

    Not a single person I know in any generation watched on TV. Some watched YouTube, others FB live. Until Neilsen can deliver ratings data across platforms, their data is of limited use.

  3. John Grono from GAP Research replied, August 26, 2020 at 6:10 p.m.

    Kevin, you need to get out and mingle more.

Next story loading loading..