Conde Nast Expands 'GQ' Brand With GQ Shop


GQ
has produced a line of branded merchandise, available for purchase on a new "GQ Shop" ecommerce destination.

“These aren’t just any run-of-the-mill, lame-o tees we’re hawking here — these are elite-quality, god-level garms divined straight from the galaxy brains of our indefatigable art and design squad,” reads the description from GQ editors.

The GQ Shop product line was designed by the brand’s editors and art directors. 

The first drop, out today, includes T-shirts with original graphics adapted from the magazine, as well as garment-dyed logo tees.

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The collection also features collaborations with clothing company Online Ceramics and comedian Larry David.

Proceeds from a limited-edition, long-sleeve T-shirt tie-dyed by GQ editor in chief Will Welch will go to the Thurgood Marshall College Fund, a charity that supports fundraising for public HBCUs (historically black colleges and universities).

The line ranges in price from $40 to $100.

The GQ Shop platform also sellsannual GQ magazine subscriptions for $15, with a free GQ branded hat and a "GQ Best Stuff Box" for $50.

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