eBay has rolled out its seller-driven campaign--Export Apnao, Business Badhao--to highlight the challenges that Indian sellers face in terms of unrealistic discounts expectations
and inability to secure fair prices for their products, according to BrandEquity.com. The digital ad highlights the dilemma where an antique shop owner finds himself in a situation when his
oldest customer insists on a discount for a piece of antique jewelry.Read the whole story at brandequity.com »
