'Buy-Side' Survey Projects U.S. Ad Spending Will Decline 8% This Year, Rise 5.3% Next Year
- by Joe Mandese @mp_joemandese, September 2, 2020
As of early August, advertisers and agency executives responsible for setting ad budgets projected the U.S. ad economy would decline 8.0% this year, but would rebound 5.3% in 2021.
That's the finding of the sixth in a series of buy-side surveys fielded by the Interactive Advertising Bureau to track the …
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