Kantar Becomes Only Measurement Partner In TikTok's Newly Launched Marketing Program
- by Laurie Sullivan @lauriesullivan, September 4, 2020
Kantar on Thursday became the only data insights and consulting company to join the TikTok For Business Marketing Partner Program, which launched this week.
Despite stalled acquisition negotiations, the ByteDance company launched the program this week with nearly 20 certified partners across various areas of expertise -- including campaign management, creative development, branded effects, and measurement.
The partnership with Kantar opens "an entirely new window of opportunity to create content that speaks to people, to invite the community to join in the conversation, and to Make TikToks," the company said.
The TikTok For Business platform launched in June, serving as a home for marketing solutions for brands.
The destination includes access to TikTok ad formats -- including TopView, the advertisement that serves up when the app launches.
It also includes a home for ad space such as Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects. The company also launched a self-serve advertising solutions.
For example, launch partners for Campaign Management include Bidalogo, Bidshake, Sprinklr, WinClap, and MakeMeReach.
Creative development includes QuickFrame, Shuttlerock, VidMob, Vidsy, and Cohley.
Partners that are providing virtual and augmented-reality services to brands from ideation to production for TikTok Branded Effects include Bare Tree Media, Byte, Happy Finish, IgniteXR, Polar Studio, Subvrsive, Tommy, and Unit9.
TikTok this week also launched a feature it calls Stitch, which allows users to clip and integrate scenes from another user's video into their own.
Similar to Duet, Stitch is a way to reinterpret and add to another user's content, building on their stories, tutorials, recipes, math lessons, and more. Stitch enables people to change the ending of another user's video.
Users can decide in their settings whether or not others can Stitch their content. The option is available in the Privacy and Safety page under Settings and Privacy.
