• by Joe Mandese  @mp_joemandese, September 8, 2020

USIM, which last week picked up media services for organic Acai brand marketer Sambazon, has also been named the media agency for Opry Entertainment Group, which manages such iconic Country Western brands as the Grand Ole Opry, Ryman Auditorium, WSM Radio and Ole Red.

The account, which will be managed out of USIM’s New York office, is estimated to be bill more than $3 million annually, and includes media planning and buying.

The account was previously handled in-house, but Opry Entertainment Group CMO Laura Hollingsworth said the company selected USIM for its insights and multichannel buying expertise to "connect even more of these fans with our brands and the artists who play our iconic stages.”