VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, Currency

Video/TV advertising measurement company VideoAmp has hired Omnicom Media Group’s Jonathan Steuer as executive vice president of TV strategy and currency.

In this new position, Steuer's responsibilities will include developing new cross-media platform measurement -- a “currency-grade transaction-ready TV dataset” for media buyers and sellers, delivery providers and other vendors.

This would include all areas that involve linear TV, OTT, digital and walled gardens.

VideoAmp’s current TV products combine data from smart TV ACR (automated content recognition) platforms, cable TV and satellite set-top-box data. It then onboards digital log files and uses a measurement pixel for coverage of OTT and cross-platform media.



Steuer is a veteran of nearly two decades at Omnicom Media Group where he was chief research officer, managing research, advanced media and investment operations and analytics teams. He also oversaw advanced TV solutions and other data-driven, cross-platform, audience-based media solutions.

Earlier this year, VideoAmp hired Josh Chasin, former chief research officer at Comscore, as chief measurability officer.

The Wall Street Journal reported that VideoAmp recorded $20 million in revenues in 2018. The six-year-old company has raised $106 million in funding, with its last round of funding in May 2019 with $70 million.

Last month it laid off 10% of its workforce -- 210 workers -- according to Business Insider.  The company cut its growth estimate for 2020 down to 30% to 50%, from a previous 150% projection. 


1 comment about "VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, Currency".
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  1. Tony Jarvis from Olympic Media Consultancy, September 8, 2020 at 6:24 p.m.

    Huge congrats Jonathan!  You and Josh Chasin in the same video/TV measurement company???  What an incredible coup!  I see real hope for an equitable, meaningful, true value cross-media video/TV currency based on actual contacts or exposure to campaign ads for any target group.  
    A huge complex undertaking but finally .... goodbye to "impressions"?  Because they are always "gross", of dubious relative value across platforms, misrepresented and therefore misused. 

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