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Netflix Launches First Global Brand Campaign

Netflix aims to make its brand feel like more than just the place you binge. “One Story Away” launched today in 27 countries across TV, radio and billboards. Narrated by director and producer Ava DuVernay, it begins with a black screen and a red progress bar starting to move. As the bar moves through scenes from shows and movies as "The Queen," "Sex Education"  and DuVernay’s own "When They See Us", DuVernay talks about what these stories teach us about the world and ourselves, per Fast Company.

Read the whole story at Fast Company »

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