Google's expected entry into the online classified market isn't likely to hurt more established players like eBay or Yahoo! classifieds in the near future, predicted Merrill Lynch analyst Lauren Rich
Fine in a report issued Wednesday. "While we would never underestimate Google's ability to muscle in, we do not expect the service to have a big negative incremental impact on the market," Fine wrote.
"We would also note," she added, "that Google is purportedly entering a number of businesses, but at the end of the day seem mostly focused on search revenues."