Allison Metcalfe Returns To Demandbase In A New Role

Demandbasse, a specialist in account-based marketing, has named Allison Metcalfe as chief revenue officer, a new title at the company. 

Metcalfe returns to the firm after seven years at LiveRamp. Previously, she served as customer success leader at Demandbase. 

In this new role, Metcalfe will oversee the company’s revenue operations, leading the sales, advertising and customer success teams and partnering with the marketing and product units. 

 


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