Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, Post-COVID
- by Joe Mandese @mp_joemandese, September 15, 2020
While overall ad spending has declined, a new study of TV and radio ad campaigns indicates they are actually performing better during the COVID-19 pandemic.
The analysis released this morning by performance analytics firm Veritone shows that on average, TV and radio ad campaigns are generating nearly 7% greater "lift" …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
