• by Ray Schultz , September 15, 2020

Women’s fashion retailer Torrid has increased the email click rate on its location map from less than 5% to 14.8%, using Liveclicker’s LiveMap for alerting customers about local store closings. 

The alerts also notify customers about curbside pickup options.

Liveclicker and Torrid pull in complex data from each store location to create an interactive map personalized to the recipient’s location. The closest location to the subscriber is rendered with details at the time of open. 

At the time of open, the closest location to the subscriber is rendered with details.

The capability has “improved the overall customer experience," states Sandra Cordero, CRM manager at Torrid. 

Cordero adds that the various pin colors helps customers understand their shopping options.