Horizon Next, the performance marketing division of Horizon Media, has been awarded TV media AOR duties for Jenny Craig, a major competitor in the weight-loss industry for more than 35 years. The account will be managed by the agency’s New York office.
“During these unprecedented times, it’s more important than ever that people can count on Jenny Craig for healthy nutritional choices to help them look and feel their best,” stated David Pastrana, CEO of Jenny Craig. “We have expanded how we are engaging with our customers to meet their individual needs whether they are looking to lose weight with our proven plan or convenient healthy meals, with new affordable online food plan options, free delivery and personal coaching by phone.”
He added: “We wanted a data-driven marketing partner that could help us extend our reach with these new strategies and our core business, while achieving our aggressive growth and customer acquisition goals.