Dentsu Aegis Network marketing agency Merkle has appointed Pete Stein global lead for Experience & Commerce. The role is new, and Stein will start in October.
Stein joins Merkle from IPG digital shop Huge, where he was CEO, leading a team of 1,200 people across 13 offices. Prior to Huge, which he joined last year, Stein served as general manager at Fullscreen Media. He also spent more than 18 years at Razorfish, rising to global CEO.
Stein will lead a global team focused on customer-experience transformation through experience and commerce technologies. He will report to Merkle CEO Craig Dempster.