Ogilvy Racks Up 1M Followers On LinkedIn

WPP’s big agency network Ogilvy reached a social media milestone earlier this month when it became the first agency brand to reach 1 million followers on LinkedIn.

That may not seem like a lot compared, say, to the 122 some million people that follow Barack Obama on Twitter according to this recent report -- but hitting the million follower mark in the LinkedIn universe is pretty impressive.

The largest following overall for a company page on LinkedIn is Google, with upwards of 18 million followers.  And British entrepreneur Richard Branson has the biggest individual following with 17 plus million.

As you would expect from a global agency network, Ogilvy has a global following on LinkedIn, with the top five nations represented being the U.S., U.K., India, Brazil and Spain.

Other widely followed agencies on LinkedIn include Leo Burnett with over 450,000 followers, Saatchi & Saatchi (nearly 400,000), McCann (300,000-plus) and DDB (about 275,000).

In addition to jobs, agencies tend to use their LinkedIn pages to showcase work and talent -- who generally have a lot to say on a lot of subjects.

In Ogilvy’s case, you’ll even get some words of wisdom from founder David Ogilvy, like “You cannot bore people into buying your product. You can only interest them in buying it.”

The agency was founded in 1948 -- but this adage still holds true today, doesn’t it?

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