Around the Net

MLB Launches Postseason Campaign Featuring DJ Khaled

Major League Baseball’s postseason marketing campaign features entertainer DJ Khaled.“October: The Remix” also features animation from Emmy Award-winning artist Mike Perry. The marketing makes specific reference to the expansion of the playoffs this year from 10 teams to 16, saying at one point, “this year we invited a few extra friends.” The effort will run prominently across both traditional and social media over the next month.

Read the whole story at Sports Business Daily »

Next story loading loading..