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Kellogg's Debuts Board Game

Kellogg’s is debuting its first-ever board game: Morning Craze, with a focus on cereal lovers. The game’s aim is to help consumers avoid awkward mishaps that could occur when “the most important meal of the day” is missed, the company said. Players gather pieces of cereal as the game progresses.The player who ends up with the most pieces “silences the growl and wins the game,” the company said.

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